Coming up with compelling advertising concepts requires an artful spin through the engagement of word and image. In this project I was challenged to create ads for social media using three concept types: positive, negative, and metaphorical. I chose to elaborate on my made-up brand from the project "Emerging Tech". Through my creative process I decided that the combination of blues, purples and the pinkish tones worked better and more consistently to my brand's personality and goal. My intent was to capture the moisture element of contact lenses with the neon glow and static element of technology, to come up with futuristic yet inviting ads.